Hooked: How to Build Habit Forming Products

“Hooked” is not about education, but product design. The design concept is typically not considered among educators let alone applied when creating learning environments, yet it’s a critical component in developing learning for online spaces. Up until now online learning has focused on delivery of content, level of engagement of learners, completion rates, etc.  There’s been little consideration of usability of learning platforms, of creating and structuring content, or guidance for students that provide intuitive pathways for learning. Design principles—principles that guide product design to create user-friendly, intuitive products can and should be applied to online learning. There’s science behind the book too, it incorporates behavioural theory and research.